About this video
Creating engaging customer instructions. The main hero of the project is a RobBee for Beeline - a telecommunications brand founded in Russia. The Robot is a new character for Beeline videos and a guide for users. His main goal is to explain to a consumer all the details about the rates and opportunities Beeline has to offer and make the process as exciting and engaging as possible. Global Task for Us. Our task was to create a series of animated videos, which explain a viewer a variety of offers by Beeline in a playful and friendly manner and emphasize the most beneficial ones. To achieve the goal, our team concentrated on the animation of the Robot. It should look not only natural and believable but reflect complex emotions and engage consumers into communication provoking positive emotions. We developed animation for every purpose needed. You may see how the Robot is greeting a user, pointing out a specific detail, thinking about a problem, joking and even dancing. Funny and positive Robot perfectly fits Beeline spirit and makes interaction unbelievably amusing. Hope, you like it!
Cilent: Beeline™ Agency: BBDO Group Production: playd®team & MondlichtStudios Agency Producer: Artem Golikov & Katya Bugaeva Creative Producer: Dmitriy Glazyrin Art-Director: Paul Shtyler Concept Artist: Alexandr Tumasov General Character Animator: Pavel Gaisin Motion Graphics Artist: Maxim Tleubaev Research and Development: Alexey Kalinin Special Thanks: Sound Engineering & SFX: Evgeny Luchko Сopywriting: Zhanna Travkina Music for Case: LAUD - Solntsa Potseluy (feat. MS Senechka) All rights reserved. Licensor. WMG (on behalf of Warner Music Russia)