About this video
“Unvarnished” and “Uncut” were the keywords for this 3D animation concept. We represented them in wood textures, polished and rough, using chips on the wooden posts. The warehouse was chosen as the location to remind the B2B business-specific: conveyors, transporters, trains, boxes, and containers. Natural wood textures make the picture closer to the real world and it feels solid and alive. As small accents on the wood coins, we used icons, related to the B2B topic to remind our viewers about the main theme of the Oro Inc. specialization.