About this video
Working on the opening sequence for the 2022 AMP awards, as well creating the winners slides for the show, we took the opportunity to create a narration that reflected the 2022 awards theme of coming back together, being the first one to be held in person after 2 years of online ceremonies. We explored a direction in which our protagonist is simply a colored circle. Selecting an abstract graphical approach gave us multiple creative possibilities to explore and narrate the journey of each individual circle on its way to the event. As this video was supposed to open the AMP event, we wanted to make it fun, dynamic and unexpected, just as the awards.
About Lobster Studio ®
Client: Association of music producers / AMP Production: Lobster Direction: Lobster Opening Sequence Illustration: Mario Menesses Winner Slides Design: Nickola Nickolov 2D Animation: Teodor Hristov, Mario Menesses, Panos Koutivas, Nikolay Ivanov 3D Animation: Panos Koutivas Music & SFX: Human Worldwide Rep Agency: Anchorpoint