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Ikea. Back to activity by Michael & Markus Studio, a nominee on Motion Design Awards Ikea. Back to activity by Michael & Markus Studio, a nominee on Motion Design Awards

Ikea. Back to activity

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Michael & Markus Studio
Málaga, ES
Video of the day - September 14, 2022
concept: 6.78design: 7.41motion: 7.15sound: 7.33How the score is calculated
final score: 7.13details
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About this video

Under the phrase back to activity, Ikea wanted to promote some of its most outstanding products to go back to school: The tables, the chairs and what is necessary to study. For this reason, the animation, divided into two parts, tells us about the game and, later, the order. This is an unconventional advertising project for Spanish television.

About Michael & Markus Studio

Still image of Ikea. Back to activity by Michael & Markus StudioStill image of Ikea. Back to activity by Michael & Markus Studio
Still image of Ikea. Back to activity by Michael & Markus StudioStill image of Ikea. Back to activity by Michael & Markus Studio
Still image of Ikea. Back to activity by Michael & Markus StudioStill image of Ikea. Back to activity by Michael & Markus Studio
Still image of Ikea. Back to activity by Michael & Markus StudioStill image of Ikea. Back to activity by Michael & Markus Studio

Credits

Credits DIRECTED BY – Michael & Markus Studio PRODUCTION – Michael & Markus Studio AGENCY – YMedia / Dentsu CLIENT – Ikea CREATIVE & ART DIRECTION – Michael & Markus Studio DESIGN – Pedro Naya. Mario García ANIMATION –Mario García

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