About this video
Under the phrase back to activity, Ikea wanted to promote some of its most outstanding products to go back to school: The tables, the chairs and what is necessary to study. For this reason, the animation, divided into two parts, tells us about the game and, later, the order. This is an unconventional advertising project for Spanish television.
About Michael & Markus Studio
Credits DIRECTED BY – Michael & Markus Studio PRODUCTION – Michael & Markus Studio AGENCY – YMedia / Dentsu CLIENT – Ikea CREATIVE & ART DIRECTION – Michael & Markus Studio DESIGN – Pedro Naya. Mario García ANIMATION –Mario García