Submit your work
Checking...
WLGD21 Opening Titles by Friction, a nominee on Motion Design Awards WLGD21 Opening Titles by Friction, a nominee on Motion Design Awards

WLGD21 Opening Titles

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Friction
Copenhagen, DK
Video of the day - September 9, 2022
concept: 8.02design: 8.29motion: 8.35sound: 8.15How the score is calculated
final score: 8.21details
facebook
twitter
pinterest
reddit
mail
whatsapp

About this video

We Love Graphic Design 2021 Opening Titles The ambition for this year’s opening titles was to create a string of simple animation experiments based on minimalistic, poster-like designs. Zooming in on some of the little details that we all as graphic designers encounter every day, then exploring them in an animated version. Like, what happens when the two end points in a gradient cross each other? Or can we create the feeling of a wave simply by moving a curved line behind a mask? What does a pattern of randomly created dots of color feel like? To enhance the visual concept that was conceived by Le Bureau - a concept that contrasts the clean and elegant with the raw and handcrafted - the film is created with a mix of different animation styles. Some entirely hand drawn, some handheld and inspired by stop-motion, and some just clean, traditional keyframing.

About Friction

Still image of WLGD21 Opening Titles by FrictionStill image of WLGD21 Opening Titles by Friction
Still image of WLGD21 Opening Titles by FrictionStill image of WLGD21 Opening Titles by Friction
Still image of WLGD21 Opening Titles by FrictionStill image of WLGD21 Opening Titles by Friction
Still image of WLGD21 Opening Titles by FrictionStill image of WLGD21 Opening Titles by Friction

Credits

Design: Le Bureau + Jesper Bolther Animation: Jesper Bolther Music + Sound Design: Sanctus

Loading