About this video
For their 2022 campaign, Select Sector SPDRs wanted to push their visual language to the next level, reinforcing the brand identity and setting a new standard. As a creative partner, we were invited to develop multiple spots with a completely revamped look and feel, taking the viewer on a journey of clever reveals and seamless movements. Color, composition, pacing, and sound design come together to create a motion language that supports and strengthens the on-screen messaging. Each of the 11 sectors of the S&P 500 have a unique appearance, which is woven into each film. Individually, they are clearly recognizable, yet they look and feel from the same family. This is the first spot in a series of three.
Sound: Public Audio