Submit your work
Checking...
Select Sector SPDRs 2022 — Spot 1 by PlusOne®, a nominee on Motion Design Awards Select Sector SPDRs 2022 — Spot 1 by PlusOne®, a nominee on Motion Design Awards

Select Sector SPDRs 2022 — Spot 1

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
PlusOne®
Amsterdam, NL
Video of the day - October 4, 2022
concept: 7.53design: 8.19motion: 8.02sound: 7.58How the score is calculated
final score: 7.88details
facebook
twitter
pinterest
reddit
mail
whatsapp

About this video

For their 2022 campaign, Select Sector SPDRs wanted to push their visual language to the next level, reinforcing the brand identity and setting a new standard. As a creative partner, we were invited to develop multiple spots with a completely revamped look and feel, taking the viewer on a journey of clever reveals and seamless movements. Color, composition, pacing, and sound design come together to create a motion language that supports and strengthens the on-screen messaging. Each of the 11 sectors of the S&P 500 have a unique appearance, which is woven into each film. Individually, they are clearly recognizable, yet they look and feel from the same family. This is the first spot in a series of three.

About PlusOne®

Still image of Select Sector SPDRs 2022 — Spot 1 by PlusOne®Still image of Select Sector SPDRs 2022 — Spot 1 by PlusOne®
Still image of Select Sector SPDRs 2022 — Spot 1 by PlusOne®Still image of Select Sector SPDRs 2022 — Spot 1 by PlusOne®
Still image of Select Sector SPDRs 2022 — Spot 1 by PlusOne®Still image of Select Sector SPDRs 2022 — Spot 1 by PlusOne®
Still image of Select Sector SPDRs 2022 — Spot 1 by PlusOne®Still image of Select Sector SPDRs 2022 — Spot 1 by PlusOne®
Still image of Select Sector SPDRs 2022 — Spot 1 by PlusOne®Still image of Select Sector SPDRs 2022 — Spot 1 by PlusOne®

Credits

Sound: Public Audio

Loading