About this video
About Raxo: Founded by Marla Gonzalez and Oscar Rivera, Raxo is a NYC-based design studio/creative agency focused on graphic design, 3D design, animation, motion graphics, UX/UI, web development, marketing and digital strategy. Marla & Oscar managed to grow their small studio to become a creative force of +30 team members in a time where companies were too afraid of taking big risks (a.k.a., the pandemic), working with clients such as Disney, Netflix, Viacom, Amazon, BBC, Bulova, Sephora and Le Cordon Bleu along the way, since 2015 to the present day. In 2018, Raxo acquired Catch 24 Advertising & Design and has continued its growth, validated by industry acknowledgments for its creativity from Promax, Awwwards, The FWA, and CSS Design Awards. About the Project: The Inspired Community Project is a female-founded nonprofit that works towards achieving special education equity in the Bronx, through family advocacy coaching and community empowerment. The purpose of this project was to tell the story of ICP with a piece of media that is both informative and inspirational, showcasing the mission & vision of the organization using our colorful animations and designs as tools. This project was a great opportunity for us to put our skills into good use, creating a piece that is not only visually appealing but also meaningful. After hearing Jill Moses' story (Founder & CEO of ICP), that was all the inspiration we needed to make this video for them. Design wise, we started defining the look & feel we wanted to convey: easy-going, youthful, vibrant colors with high saturation, a fun typography and lots of textures. Style wise, we chose risography as a direct inspiration - this Japanese printing technique is described as 'digital screen printing' and emulates a hand-made, texturized design, similar to what a kid may see when doing crafts at school. We developed our own set of iconography for the video, which helped identify a variety of topics using a simple visual language based on simple shapes, shapes that you might see in children's books. One of our main challenges was approaching the struggle of the kids that ICP aims to help, using a child-like aesthetic, but targeting and tailoring our message to an adult audience.
Client: The Inspired Community Project - Jill Moses Direction: Oscar Rivera Design: Luciana Florio Manuel Freixas Animation: Joaquin Testa Ricardo Vitos Leopoldo Muñoz Oscar Rivera Script: Yan Carlos Colón León Production: Milagros Salas Carrillo