About this video
The initial brief was very open, giving us creative freedom to develop some big ideas that still worked within the brand. After working up some product-focused concepts from our in-house studio, we worked with their Marketing team to produce a series of videos that would resonate best with their core craft ale consumer. These initial campaigns were focused on shooting the product and getting high-definition shots of the physical product.
About Shoreditch Design
Art Direction & Motion Design: Ryan Knight Producer: Drew Jackson