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LOEWE  "Ballet Runner" by TAVO STUDIO, a nominee on Motion Design Awards LOEWE  "Ballet Runner" by TAVO STUDIO, a nominee on Motion Design Awards

LOEWE "Ballet Runner"

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
TAVO STUDIO
Madrid, ES
Video of the day - June 29, 2020
concept: 7.02design: 7.95motion: 8.15sound: 7.74How the score is calculated
final score: 7.71details
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About this video

LOEWE & BEETA came to us for the campaign launch of its sneaker “Ballet Runner”, a sport sneakers with the elegance of Loewe products and the elasticity of a ballet shoe. Loewe wanted to show the creation of the shoe that we modeled in 3d by hand to have all the materials in layers and highlighted their high-quality materials and artisan construction but also their aesthetic and ballet inspiration in its design. Made special emphasis on the textures to show its high quality and craftsmanship.Finally, they also created a matching bag and many sneaker variations in color and material combinations, so we made a couple of videos more for them.

About TAVO STUDIO

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Still image of LOEWE  "Ballet Runner" by TAVO STUDIOStill image of LOEWE  "Ballet Runner" by TAVO STUDIO
Still image of LOEWE  "Ballet Runner" by TAVO STUDIOStill image of LOEWE  "Ballet Runner" by TAVO STUDIO
Still image of LOEWE  "Ballet Runner" by TAVO STUDIOStill image of LOEWE  "Ballet Runner" by TAVO STUDIO
Still image of LOEWE  "Ballet Runner" by TAVO STUDIOStill image of LOEWE  "Ballet Runner" by TAVO STUDIO
Still image of LOEWE  "Ballet Runner" by TAVO STUDIOStill image of LOEWE  "Ballet Runner" by TAVO STUDIO
Still image of LOEWE  "Ballet Runner" by TAVO STUDIOStill image of LOEWE  "Ballet Runner" by TAVO STUDIO

Credits

Concept & Art Direction Studio TA\VO Producers BEETA Director Tavo Ponce Music & Sound Design SMIDER Modeling 3D Luis de la Barrera Cloth simulation Jose Gallardo Designers & Animation Tavo Ponce Fernando Tendero

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