About this video
WE LOVE GRAPHIC DESIGN 2022, OPENING TITLES This project is a deep dive into the vast possibilities of the contemporary graphic designer: From old school Photoshop effects to beta-released Illustrator features, from AI images to computer generated patterns, to browser-based 3D, etc. Hey Jack designed the visual identity and had come up with a wonderful, vibrant universe on the topic of “Process”. I.e., the fun – often frustrating and chaotic – process of the graphic designer. Expanding on the chaotic process, I wanted to portray a scenario where you have the time and the freedom to explore and play around with all the new ideas, methods, and tools you can think of. Special thanks to Nothing Studio for conjuring up the lush 3D animations that interact with the speaker names (minus the butterfly). Turn up your speakers to enjoy Joe Basile’s playful music and sound design. Spot the coughing if you can. Software in use Adobe Illustrator, beta version Adobe Photoshop, desktop Adobe Photoshop, iPad Adobe After Effects Cinema 4D FontLab Cavalry Cellular Automata by Ksawery Kirklewski Pixelator by Ksawery Kirklewski DALL-E Midjourney Procreate Spline
About Friction
Credits
Visual Identity & Design: Hey Jack Studio Direction, Animation & Design: Friction 3D Animation: Nothing Studio Audio Services: Sanctus Music & Sound Design: The Chicken Sound