About this video
There was a good chance to make an animation project for Semrush about their Semrush .Trends tool. The client was open to suggestions, so together we created something interesting! During brainstorming awe came up with an idea to use metaphors as a main visual language. Character's emotions are conveyed through the color pallet and individual body parts such as hands, eyes. We also used basic shapes and objects to keep the story simple and clear.
Client: Semrush Studio: Prand Producer: Andrey Nesterov Idea and Art Direction: Irina Khoroshun Design: Anton Kakhidze / Nadya Melnikova Cell Animation: Margarita Shalynina / Irina Khoroshun 2D Animation: Gleb Andriushin / Diana Prota / Andrey Nesterov Music and Sound Design: Alexander Maslyuk