About this video
We created a video for The Nature Conservancy California exploring our planet’s big plastic problem through gradients and organic shapes. Starting from the brand’s color palette, we added a few accent colors and played with contrasting gradients to add volume and texture to the 2D illustrations. Organic, soft shapes make out the world of characters and nature, with a subtle harmony permeating every transition, whereas the plastic world is marked by a contrasting, sharp-edged aesthetic, with bits and pieces sticking out as unwelcome guests in this narrative.
Creative Director: Cristina Pasquale Client Director: Luca Gonnelli Producer: Daniel Ceballos Art Director: Arianna Cristiano Illustration Leads: Sofia Buti Illustration: Alessandra Marin, Anya Derevyenko Animation Leads: David Cubitt Animation: Riccardo Chiara, Fabio Orlando, Ginevra Boni, Miguel D'Errico Sound Design: Fab Martini Portfolio: Giovanna Crise