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Nature.org — Plastic by illo, a nominee on Motion Design Awards Nature.org — Plastic by illo, a nominee on Motion Design Awards

Nature.org — Plastic

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
illo
Turin, IT
Video of the day - January 26, 2023
concept: 7.87design: 8.35motion: 8.26sound: 8.02How the score is calculated
final score: 8.15details
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About this video

We created a video for The Nature Conservancy California exploring our planet’s big plastic problem through gradients and organic shapes. Starting from the brand’s color palette, we added a few accent colors and played with contrasting gradients to add volume and texture to the 2D illustrations. Organic, soft shapes make out the world of characters and nature, with a subtle harmony permeating every transition, whereas the plastic world is marked by a contrasting, sharp-edged aesthetic, with bits and pieces sticking out as unwelcome guests in this narrative.

About illo

Still image of Nature.org — Plastic by illoStill image of Nature.org — Plastic by illo
Still image of Nature.org — Plastic by illoStill image of Nature.org — Plastic by illo
Still image of Nature.org — Plastic by illoStill image of Nature.org — Plastic by illo
Still image of Nature.org — Plastic by illoStill image of Nature.org — Plastic by illo
Still image of Nature.org — Plastic by illoStill image of Nature.org — Plastic by illo

Credits

Creative Director: Cristina Pasquale Client Director: Luca Gonnelli Producer: Daniel Ceballos Art Director: Arianna Cristiano Illustration Leads: Sofia Buti Illustration: Alessandra Marin, Anya Derevyenko Animation Leads: David Cubitt Animation: Riccardo Chiara, Fabio Orlando, Ginevra Boni, Miguel D'Errico Sound Design: Fab Martini Portfolio: Giovanna Crise

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