About this video
On the occasion for the premiere of Matrix 4 Resurrections, Hamilton, a designer watch brand, and Kutuko agreed to produce a high-impact video for one of its products. All in collaboration with Warner Bros. for an international broadcast launch. Hamilton took a classic design from its product catalog and transformed it into a new model, the PSR MATRIX watch based on the well-known saga. For this, they trusted Kutuko to create, keeping the storytelling and style of the Matrix world, a spectacular and impressive 3D spot starring their new watch. In addition, and as a key piece in the communication, a specific landing page was designed and developed set in the Matrix world where the user can immerse themselves in the story with the new limited edition PSR MATRIX watch as the central axis.
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