About this video
Our task in developing the animated video for Slash was to communicate all of the benefits of this extension by narratively comparing two paths for the character: one where they didn’t use Slash, and then another after they had installed it. We visualized each step involved in purchasing goods online as something like a level in a computer game, where the main character faces a series of tests that must be completed in order to receive their purchase.
About PAPATON Studio
Creative Director: Anton Ten Executive Producer: Nikita Tikhonov Art Director: Tatiana Agievich, Ekaterina Borisova Script: Vasilisa Minina Lead Animator: Margarita Shalynina Illustrators: Anastasia Yacenko, Polina Chaadaeva Animators: Daniil Svetlov, Alexander Tereshin, Daria Ischeikina Clean-up and Colouring Artists: Valeriya Bogdanova, Margarita Lamparter, Daria Ischeikina, Denis Litvin Sound Designer: Dmitrii Nakhimov