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Slash | Explainer by PAPATON Studio, a nominee on Motion Design Awards Slash | Explainer by PAPATON Studio, a nominee on Motion Design Awards

Slash | Explainer

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
PAPATON Studio
Walnut, CA, US
Honorable mention - February 18, 2023
concept: 6.98design: 7.74motion: 7.65sound: 7.15How the score is calculated
final score: 7.43details
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About this video

Our task in developing the animated video for Slash was to communicate all of the benefits of this extension by narratively comparing two paths for the character: one where they didn’t use Slash, and then another after they had installed it. We visualized each step involved in purchasing goods online as something like a level in a computer game, where the main character faces a series of tests that must be completed in order to receive their purchase.

About PAPATON Studio

Still image of Slash | Explainer by PAPATON StudioStill image of Slash | Explainer by PAPATON Studio
Still image of Slash | Explainer by PAPATON StudioStill image of Slash | Explainer by PAPATON Studio

Credits

Creative Director: Anton Ten Executive Producer: Nikita Tikhonov Art Director: Tatiana Agievich, Ekaterina Borisova Script: Vasilisa Minina Lead Animator: Margarita Shalynina Illustrators: Anastasia Yacenko, Polina Chaadaeva Animators: Daniil Svetlov, Alexander Tereshin, Daria Ischeikina Clean-up and Colouring Artists: Valeriya Bogdanova, Margarita Lamparter, Daria Ischeikina, Denis Litvin Sound Designer: Dmitrii Nakhimov

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