About this video
For Lightyear we've series of films that help create awareness of Solar Electric Vehicles (SEVs). The three films each cover a different topic in a clear, minimalistic manner, with the message in the driver seat. This is the first film, which is about solar charging. The design of Lightyear is remarkable, with every detail true to its purpose. We adopted this ethos for the layout and motion principles of the films, looking closely at the messaging, and how to make it as clear and efficient as possible. Our first thought was that the design language should feel refined, beautiful in its simplicity. We took our time at the outset to set up a design system with grids, typography weights and sizes, and use of imagery. The first film is about sustainability. EV’s are great, but there are still obstacles to overcome for achieving truly clean mobility. Full case: https://plusoneamsterdam.com/lightyear
About PlusOne®
Credits
Sound by Kloaq