About this video
For this project we had to create a fun and abstract world. Minimalistic and modern spaces allowed the products to stand out. We decided to go with smooth surfaces, simple materials and saturated colors to enrich contrast. These applied to vivid and playful structures enhanced the brand's character, creating a joyful and fresh environment. Our well known products are state of the art in their design. Our challenge was to create an atmosphere of colors and textures that could join them together and make them shine.
Executive Creative Director: Mariano Farias Director: Francisco Capuzzi Executive Producer: Pedro Reales Art Director: Francisco Capuzzi Production Coordinator: Paula Pescio Design: Francisco Capuzzi, Luis Lopez, Victoria Kociman, Alex Levinton Lighting & Shading: Daniel Rivas, Nicko Reyna, Nico Pellegrino Animation: Pablo Pargament, Carol Erique, Ezequiel Leiva Lead Compo: Maximiliano Lagraña Music & Sound Design: Jesús Mucci. Client: Coppel Andrea Almeida Beltran, Ivonne Aragon Salazar Agency: Plenty More Head of production: Rodrigo Lema Strategy director: Victoria Sanchez Account directorPedro Reales, account director. Creative directors: Benjamin Tornquist, Ivan Zimmermann