About this video
Woolrich is a brand that we have always been very attached to, so because of that and our love for the environment, doing this project for the Woolrich Outdoor Foundation was very important. This project contained a great challenge: to create a content with a new style for the brand, traditionally linked to live action. We accepted the challenge and designed this mixed media video, animating photographic and video content to create sequences that could convey the values and tell the story of WOF's projects. In addition to the love for nature, the thread running through the video are hands: hands that, by taking action, take care of the world around them, trying to improve it.
About Racoon Studio
Client: Woolrich Outdoor Foundation Executive Creative Director: Riccardo Galimberti Executive Producer: Pietro Polentes Art Direction and Design: Rachele Santini Animation and Compositing: Fabrizio Paludetto