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WSIB - Practice Safe Work by Tonic DNA, a nominee on Motion Design Awards WSIB - Practice Safe Work by Tonic DNA, a nominee on Motion Design Awards

WSIB - Practice Safe Work

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Tonic DNA
Montreal, CA
Video of the day - June 20, 2023
concept: 7.91design: 8.04motion: 8.12sound: 7.80How the score is calculated
final score: 8.00details
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About this video

Welcome the hilarious misadventures of our model employees! This compilation marks the latest round of commercials in this successful stop motion series produced with agency Doner North for the Workplace Safety and Insurance Board. For "Practice Safe Work," our team lovingly designed and crafted these episodes, first producing the films in stop motion and then layering 2D animated facial expressions over the models to make their performances less wooden (pun intended). These funny films illustrate how even model employees can get hurt at work when we are not up to date with safety precautions.

About Tonic DNA

Still image of WSIB - Practice Safe Work by Tonic DNAStill image of WSIB - Practice Safe Work by Tonic DNA
Still image of WSIB - Practice Safe Work by Tonic DNAStill image of WSIB - Practice Safe Work by Tonic DNA
Still image of WSIB - Practice Safe Work by Tonic DNAStill image of WSIB - Practice Safe Work by Tonic DNA
Still image of WSIB - Practice Safe Work by Tonic DNAStill image of WSIB - Practice Safe Work by Tonic DNA
Still image of WSIB - Practice Safe Work by Tonic DNAStill image of WSIB - Practice Safe Work by Tonic DNA

Credits

Executive Producer: Stefanie Bitton Producer: Jennifer Nadeau Director: Myriam Elda Arsenault 3D Generalist: Marta Grasso & Alien Ma Alfonso Stop Motion Animator: Myriam Elda Arsenault Art Director: Dominique Cote Prop/Set/Puppet Builders: Dominique Cote, Marta Grasso, Myriam Elda Arsenault

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