About this video
Hóra is a totally natural, Italian multivitamin drink. For this campaign video, we were asked to create a natural drink that delivers a powerful boost of energy without relying on common additives like taurine and caffeine. With this goal in mind, we embarked on a creative journey, blending unique flavors, vibrant packaging, and a compelling brand story.
CREATIVE DIRECTOR Riccardo Albertini ART DIRECTOR Riccardo Albertini, Filippo Martinelli ILLUSTRATION Lorenzo Florissi 3D Paolo Costa, Filippo Martinelli TRADITIONAL ANIMATION Laura Tomelleri, Riccardo Pagano, Pedram Taghavi, Christian Rubio, Facundo Lopez CLEAN UP Laura Tomelleri, Riccardo Pagano, Federica Amico, Eleonora Giuffrida COMPOSITING AND 2D ANIMATION Andrea Nobis, Filippo Martinelli, Riccardo Albertini SOUND DESIGN Jacopo Gobber