About this video
Rush is a fictional sports company I designed and curated to showcase the impact that high-intensity Motion Design can have on a brand identity. In an era where attention spans are shrinking and the options to skip adverts are rapidly growing, it's essential to grab attention as early as possible. Dark moody environments paired with sharp lighting and cuts form a cohesive memerable visual ensured to create lasting memory for the viewer. This 20 second spot, created in Cinema 4D and rendered using Redshift, features rigid body, cloth and hair simulations to create a more organic feel in overall movement. Supers and graphic design along with all comp work was done with Adobe After Effects.