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Engagement Video by The / Thirty7, a nominee on Motion Design Awards Engagement Video by The / Thirty7, a nominee on Motion Design Awards

Engagement Video

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
The / Thirty7
Chicago, IL, US
Video of the day nominee
concept: 6.08design: 6.87motion: 6.26sound: 6.29How the score is calculated
current score: 6.39details
7 months left
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About this video

Our client Premia needed a strategy that not only conveyed the technical advancements but also resonated with a broad audience. We accepted the challenge, recognizing the need for a unique approach and designed an animated comics video that would serve as the centerpiece of their platform update launch campaign. In the video it was important to show how user-friendly and equipped the platform is, as well as how users can earn on the platform. To visualize how a user can progress with his earnings and develop skills we showed a character that moves through an arcade-like level full of investment and crypto trading related items. All of this had to be fit into a 30-second engaging video. Comics were chosen as a reference. Since the client already had a character, we were able to draw it and integrate it into the script for the video. It was important not to slip into a completely cartoonish and unserious story. In order to fit the information into 30 seconds, we had to reduce the large script to small lines. We decided to cover the rest of the tasks in an expletive-laden video for a bigger chrono. The team consisted of 6 people: Account Manager, Producer, Art Director, Illustrator, Motion Designer, Sound Designer and 2 announcers. Overall goal - increasing the current demographic (gmx/binance traders - futures traders). Platforms of usage: Social/Performance - Storytelling and attracting the right TA, not PM

About The / Thirty7

Still image of Engagement Video by The / Thirty7Still image of Engagement Video by The / Thirty7
Still image of Engagement Video by The / Thirty7Still image of Engagement Video by The / Thirty7
Still image of Engagement Video by The / Thirty7Still image of Engagement Video by The / Thirty7
Still image of Engagement Video by The / Thirty7Still image of Engagement Video by The / Thirty7
Still image of Engagement Video by The / Thirty7Still image of Engagement Video by The / Thirty7

Credits

Creative producer: Georgy Dolgun Account manager: Nika Sardaryan Produces: Angelina Schiper

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