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Philips TV - The Xtra by Superbeing, a nominee on Motion Design Awards Philips TV - The Xtra by Superbeing, a nominee on Motion Design Awards

Philips TV - The Xtra

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Superbeing
Amsterdam, NL
Honorable mention - December 8, 2023
concept: 7.23design: 7.94motion: 7.82sound: 7.19How the score is calculated
final score: 7.62details
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About this video

We were asked to create a consumer oriented promo for the new MiniLED range of Philips TV called ‘The Xtra’. A next-level, mind blowing, super epic entertainment machine. The goal of the video was to create a clear visual identity for The Xtra around the new logo, a visual treatment to make the product recognisable in the full Ambilight TV range.

About Superbeing

Still image of Philips TV - The Xtra by SuperbeingStill image of Philips TV - The Xtra by Superbeing
Still image of Philips TV - The Xtra by SuperbeingStill image of Philips TV - The Xtra by Superbeing
Still image of Philips TV - The Xtra by SuperbeingStill image of Philips TV - The Xtra by Superbeing
Still image of Philips TV - The Xtra by SuperbeingStill image of Philips TV - The Xtra by Superbeing
Still image of Philips TV - The Xtra by SuperbeingStill image of Philips TV - The Xtra by Superbeing

Credits

Client: TP Vision Agency: Twofish Production: Superbeing Creative & Motion Director: Jordi Klepper Animation & Edit: Jordi Klepper Sander Aukema Take Lijzenga CGI: Roald van der Meer

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