About this video
The Oakley Mars is one of the most iconic eyewear pieces from Oakley. The original Mars X-Metal glasses were released in 1998 and was designed with the help of Michael Jordan. We were super excited when our client EssilorLuxottica asked us to produce a little teaser for the revival of that legendary piece of eyewear. We started by doing extensive research and development to find the right look and experimented with the Mars environment, the eyewear itself and the color palette. Also a highlight of this project was the creation of the Oakley Mars Rover. Using the NASA Rover as a base, we redesigned it to have a more Oakley-influenced design, drawing inspiration from the unique, brutal, yet organic architecture of Oakley's headquarters. We absolutely loved working on this amazing project with amazing people.
Client: EssilorLuxottica Brand: Oakley Developed and produced by Styleframe GmbH CIient Art Direction: Nikita Nikiforov Client EP: Alvise Cambiaso Client EP: Clara Martinez 3D Artists: Leon Klaas Marco Friedrichs Andre Aulbach Tim Weishaupt Jaron Frick Catarina Nykytina Berk Budal Robin Volk Editor: Colin Vallas Concept Artist: Ronan-Wolf Chuat Sound Design: Playroom Studios GmbH Producer: Lorenzo Emma Executive Producer: Robin Volk