About this video
"The Future of Our City," an extraordinary project initiated by digital artist, graphic, and motion designer Or Drori, originally took shape as a captivating motion sequence crafted for an explainer video elucidating the forthcoming urban plan for Tel-Aviv. Or Drori, known for a visionary approach, delved into the project with a unique concept—utilizing building blocks and their rearrangement to visually convey key elements of the plan, including construction and transportation infrastructure. The underlying philosophy revolves around the idea that cities are intricate compositions of distinct parts, each possessing its own unique attributes and depth. Or Drori's creative journey involved extensive research and concept development, pushing the boundaries of gradients and behaviors of layered 3D elements. This iterative exploration led to a refined visual style and concept, resulting in the creation of modular and vibrant frames. Crafted from cubes and generic 3D shapes, these dynamic frames are adorned with minimal graphic elements within a vast dark expanse reminiscent of outer space. The intentional design choices not only enhance the aesthetic appeal but also contribute to a retro-futuristic feel, where the viewer is transported to an imaginary yet practical future. Through abstract graphic storytelling, "The Future of Our City" unfolds as a colorful and dynamic narrative, presenting a unique perspective on urban planning and design, pushing the boundaries of imagination.
About Or Drori
Concept, Design and Motion: Or Drori