About this video
Cape Analytics needed another video to loop at their tradeshow booth this year, and we both agree this is our best yet. We we're on a very short timeline for this project so speed and adaptability was a must! If the main element for the first video was tracking motion graphics on stock footage; then the focus for this video was the sequences of creative kinetic typography. We had some time put aside to generate ideas for kinetic text, which included research for some of the more unfamiliar terminology for a better understanding. We also had to account for time the text stayed on-screen to make sure the text was still readable to passerby. Especially because having a voiceover on the video wouldn't be feasible at such an event.
About Optious
Credits
Creative Director: Robert Cordova 2D Animation: Tristen Cordova and Kalell Cordova 3D Animation: Tristen Cordova Sound Design: Kalell Cordova