About this video
For this project, the brief from agency Wunderman Thompson was to show allergy sufferers how much of the gorgeous outdoors they will miss out on without Reactine. The creative device was an ever-expanding backyard that grows to encompass all the joys of nature. Cinematic camera zooms, dynamic match cuts, and creative effects for the backyard fence helped us pack this ad with nature scenes covering the four seasons.
About Tonic DNA
Credits
Client: Reactine Agency: Wunderman Thompson Director: Donat Aron Ertsey | Produced by Tonic DNA Executive Producer: Stefanie Bitton | Producers: Nadim Chartouni, Frédérique Parenteau Production Coordinator: Fanny Desseaux | Creative Planner: Jay Caplan Creative Producer: Donat Aron Ertsey Creative Direction & Illustration: Benjamin Kalaszi Character Design: Benjamin Kalaszi Head of Animation: Doma Harkai Head of Character Animation: Adam Wator Storyboard & Layout: Benjamin Kalaszi 2D Animation: Adam Wator, Attila Fekete, Benjamin Kalaszi, Eszter Zsolnai, Zsofi Csanki, Timea Horvath Cleanup: David Lizom, Vitez Gyurko, Eszter Kardos, Zsofi Csanki, Eszter Zsolnai 3D Animation & Lead Compositor: Doma Harkai, David Dell’edera Compositor: Gabor Filkor Production Coordinator: Luca Wagner Production Assistant: Petra Katona