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Emerge — What It Feels Like by Johana Kroft, a nominee on Motion Design Awards Emerge — What It Feels Like by Johana Kroft, a nominee on Motion Design Awards

Emerge — What It Feels Like

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Johana Kroft
,
Video of the day - August 11, 2020
concept: 7.36design: 7.41motion: 7.51sound: 7.28
final score: 7.41details

About this video

Idea&Maker is a creative laboratory that blends technical knowledge with emotional feelings. Using design background they bring unique visuals in the form of thoughtful craft and storytelling. It was fascinating to work with a startup that brings a completely new technology to the market. Emerge's vision was very close to ours and we wanted to explain how it works as closely as possible to a human feelings, showing this futuristic technology as something that is already in people's living rooms and offices, and explaining it's complex function in a very simple way. In 'virtual rooms' were finding a clear examples of the possible usage in 4 main pillars: deepening connection, enriching well-being, improving cognition, heightening engagement. We wanted to implement Emerge's M1 in the production as well, so we did all the hand animations using hand tracking, bringing the same technology in our process.

Still image of Emerge — What It Feels Like by Johana KroftStill image of Emerge — What It Feels Like by Johana Kroft
Still image of Emerge — What It Feels Like by Johana KroftStill image of Emerge — What It Feels Like by Johana Kroft
Still image of Emerge — What It Feels Like by Johana KroftStill image of Emerge — What It Feels Like by Johana Kroft
Still image of Emerge — What It Feels Like by Johana KroftStill image of Emerge — What It Feels Like by Johana Kroft
Still image of Emerge — What It Feels Like by Johana KroftStill image of Emerge — What It Feels Like by Johana Kroft

Credits

Client: Emerge IO Production: Idea & Maker Concept & Design: Johana Kroft, Maxim Kroft Creative Direction: Johana Kroft Technical Direction: Maxim Kroft Art Direction: Johana Kroft 3D Clothing: Maxim Kroft 3D Interior Design: Johana Kroft Colorist: Johana Kroft Animation/Motion Design: Maxim Kroft Shading: Johana Kroft, Maxim Kroft Composing: Maxim Kroft Sound: Fellow Wave

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