About this video
"Embrace the Majesty of the Dragon Year!" 🎉🐉 Project Overview: Drawing inspiration from the Asian cultural tale of "Cá chép hóa rồng" (Leaping Over the Dragon's Gate), our project celebrates the transition from 2023 to 2024—a significant year of the dragon. Commencing with an hourglass symbolizing the passing of time, the video metamorphoses '2023' into a soaring dragon, embodying growth and renewal. Through this project, we reflect on our journey, values, and aspirations, serving as a poignant reminder to embrace the promise of 2024 while exploring new creative frontiers. Original Concept: Our vision centers on the dragon's transformation into diverse shapes, embodying curiosity, adaptability, and the unwavering spirit of progress (vươn lên). Depicting the dragon's ascent signifies the transition from the old year to the new. The video artfully juxtaposes tranquil scenes of 2023 with the vibrant energy of 2024, mirroring our desire for exploration and growth. Unique Features: The project seamlessly blends traditional and modern elements, creating a visually captivating experience. A striking contrast between the serene ambiance of 2023 and the dynamic vibrancy of 2024 captivates viewers. The diverse range of artistic styles adds depth and richness to the narrative, unified by the dragon's iconic shape. Challenges and Solutions: Initially conceived as an internal project to welcome the year of the dragon, time constraints and competing priorities posed significant challenges. Despite interruptions, effective time management ensured project completion, albeit slightly delayed. Determined to create a motion video distinct from previous endeavors, we drew inspiration from cultural tales and experimented with various graphic styles. Collaborating with QB Sound enriched the project, enhancing its cultural authenticity and emotional resonance. Our project embodies our team's commitment to creativity, innovation, and the pursuit of excellence. Through collaborative effort and perseverance, we've crafted a compelling tribute to the majesty of the dragon year.
About BALANCE
Credits
Head of Production: Jamie Nguyen Creative Leads: Tung Pham, Khanh Linh Nguyen Illustrator: Khanh Linh Nguyen Additional Illustration by Meiu Tran Animator: Nhut Truong Nguyen Sound Design by QB Sound