About this video
Crafting the perfect ambiance is a nuanced skill, particularly within the realm of product advertising. When showcasing a luxurious car, the aim is to instill an irresistible longing to grip the steering wheel, while innovative athletic shoes should evoke a sense of freedom and the desire to dash towards the horizon. Similarly, beer boasting aromatic excellence should arouse an insatiable yearning to relish each flavorful sip. In collaboration with our friends from Carlsberg Uzbekistan, current project focuses on introducing a new addition to the Sarbast beer collection - the Aroma Limited Edition. Our objective extends beyond mere representation; we seek to heighten viewer perception by employing the enchantment of lighting, textures, and shaders. Every element is meticulously curated to yield a result that is not only realistic but also evocative. The culmination of our efforts is a vibrant and alluring image that captivates from the very first glance, inviting viewers into a world of sensory delight.
About Resight Studio
Credits
Client: Carlsberg UZ Production: Resight Agency: AIDA Pioneer Music & Sound Design: QB SOUND Director & Art Director: Andrey Voytishin Technical Director: Aliaksandr Bondar Producer: Andrey Lazaridi Modelling and Assets: Aliaksandr Bondar, Dmitry Lazarchuk, Dmitry Mezit Animation: Andrey Voytishin, Aliaksandr Bondar Texturing: Aliaksandr Bondar, Dmitry Lazarchuk Shading, Lighting, Compositing: Andrey Voytishin