About this video
A myriad of Halfbrick game characters burst out and run amok in this high-octane, mixed media opening sequence for the new Halfbrick+ platform. It was an absolute honour to be invited to pitch on the Halfbrick+ Opener. I, like most people, was blown away the first time I played Fruit Ninja on my old iPhone. To be able to have a small impact on the legacy of such an amazing gaming company is humbling. With the launch of their new subscription platform Halfbrick+, the marketing team at Halfbrick wanted to create an opening video that was exciting and a celebration of everything Halfbrick. There is no one art style that defines a Halfbrick game. To bridge this I pitched a bricolage style sequence. With a few stylistic rules in place we were able to lean into this mixed media style to bring all of the characters from different worlds into the same space and still feel like they belong together. It also meant we could play with a variety of animation styles. Including cel, puppet and UX. It also allowed us to take inspiration from familiar worlds and interfaces of Halfbrick's games and put a new spin on them. Think of this sequence as a mix between a Saturday morning cartoon and a rollercoaster ride.
About Dan Rice
Credits
Client: Halfbrick Executive Producer: Shainiel Deo Producer: Sue Swinburne Creative Director: Dan Rice Supervising Animation Director: Brendan Deboy Production Manager: Paris Ormerod Pitch Styleframes: Agata Musial & Dan Rice Storyboards: Brendan Deboy Art Director: Ruben Almeida Character Animation: Tom Ward Cel Animation: Ruben Almeida Motion Designers: Dan Rice, David Perez, Joel Sankey Edit, Compositing & 3D: Dan Rice Music Composition: Ricardo Melo, Ricardo Pujol, Yannis Brown Sound Design & Mix: Jamie Campbell Halfbrick Marketing Team Sue Swinburne Brendan Deboy Prim Poungpet Vishal Mahadeo Paris Ormerod David Perez