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Vector Become Your Player by Tonic DNA, a nominee on Motion Design Awards Vector Become Your Player by Tonic DNA, a nominee on Motion Design Awards

Vector Become Your Player

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Tonic DNA
Montreal, CA
Video of the day nominee
concept: 6.68design: 6.94motion: 7.03sound: 6.72How the score is calculated
current score: 6.87details
2 days left
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About this video

Kellogg's and agency Leo Burnett wanted to give sports gamers a chance to become their custom avatar in the real world. To promote the contest, we needed to create and animate customized gaming avatars for real life influencers that match the style of sports games.​​​​​​ We created retro videogame avatars for sports and gaming influencers Hope Agbolosoo, Jahmeek Murray, Adrian Soliman, and Andrew 'Nasher' Telfer. Check out their digital doppelgangers and the process behind below! Unreal Engine is a 3D game engine with features such as real-time rendering. But for this project we used Unreal primarily to achieve that video game look and feel as it is very popular with game developers. Unreal has a feature called Metahuman that lets you scan people and generate a fully rigged character that looks like the scanned person. The scan can be done with a mobile phone and is quite simple to do, which made it easy to create animated characters that resembled our influencers (and people around the office). One unexpected challenge of this project was that the technology worked too well! The first digital versions of the players were too realistic compared to their live action counterparts. We had to craft jankier PS1 versions with more intentional flaws to hit the right style. Motion capture is a very efficient way to create movement and is also favored for sports games, so we decided to use mocap to bring us closer to the source material.

About Tonic DNA

Still image of Vector Become Your Player by Tonic DNAStill image of Vector Become Your Player by Tonic DNA
Still image of Vector Become Your Player by Tonic DNAStill image of Vector Become Your Player by Tonic DNA

Credits

Produced by Tonic DNA Executive: Producer Stefanie Bitton Senior Producer: Frédérique Parenteau Production Manager: Sofie Lamontagne Creative Strategist: Jay Caplan Director & Animation Supervisor: Wiley Townsend Art Director & Lead Compositing: Marta Grasso 3D Supervisor: Kim Fredette Modelling, Texturing, Rigging, Lighting: Max Pelletier, Lisandre Theriault Animation: Ariane Ouimet Compositing: Marc-Andre Bourgoin Designer: David Goldstyn Created by Leo Burnett Toronto Executive Creative Director: Kohl Forsberg Creative Director/Writer: Noah Feferman Senior Art Director: Leo Janusauskas Senior Producer: Kaitlyn Balmer VP, Group Account Director: Mandy Eaton Account Director: Tukiya Mwanza Integrated Project Manager: Nina Berry Live Action Production Director: Reid Marshall DOP: Cam Marshall Executive Producer: Terry Theofilactidis Audio Voice Director: Vanya Drakul Sound Designer: Ian Boddy Executive Producer: Maggie Blouin-Pearl

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