About this video
Launch campaign for London based luxury watch brand Uniform Wares’ new M42 PreciDrive collection. Poetry of Nature If a mechanical watch is the result of masterful craftsmanship, a Quartz watch is the result of the cosmos itself. A PreciDrive quartz movement is made possible by the fundamental molecular structure of quartz crystals. When a clear enough quartz crystal is cut at a particular angle, and a current is applied, the crystal oscillates at exactly 32,768 times every second. And the watch ticks once. It’s measuring time using the rhythm of the universe.
About Savage & Civil
Client | Uniform Wares Agency | Savage & Civil Music | DjRUM