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PUMA - Rush Pack by Inertia Studios, a nominee on Motion Design Awards PUMA - Rush Pack by Inertia Studios, a nominee on Motion Design Awards

PUMA - Rush Pack

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Inertia Studios
London, GB
Video of the day - August 31, 2020
concept: 6.82design: 7.56motion: 7.47sound: 7.20How the score is calculated
final score: 7.27details
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About this video

Inertia was commissioned to create a series of product films and key visuals showcasing a new range of high-tech football boots designed to improve player performance. From ball control to faster acceleration, our task was to take the key features and technical aspects of the shoes and bring them to life. A combination of high fidelity 3D modelling and displacement textures gave us a photo-realistic model of the boots. Dynamic motion design and bold typographic layouts, combined with mesmerising 3D animation created a series of visually stunning product films that stand in a league of its own in the genre of football boot marketing. The Rush Pack animations were featured in PUMA's online stores, social channels, DOOH and in-stadium.

Still image of PUMA - Rush Pack by Inertia StudiosStill image of PUMA - Rush Pack by Inertia Studios
Still image of PUMA - Rush Pack by Inertia StudiosStill image of PUMA - Rush Pack by Inertia Studios

Credits

Directed, Animated & Produced by Inertia Studios Audio - Zeligsound

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