Panerai Year of the Snake

About this video

A tribute to the Chinese Lunar New Year, this project blends traditional Chinese artistry with contemporary motion design. The snake, symbol of fluidity and transformation, comes to life through elegant movement and rich textures, bridging heritage and innovation. Creative Direction: Mattia Gambato for Panerai Concept & Design: Ocular Lab Illustration and Frame by frame Animation: Federico Manuli ( Ocular Lab) Sound Design: Davide Foti

About Ocular Lab

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