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Panerai Year of the Snake by Ocular Lab, a nominee on Motion Design Awards Panerai Year of the Snake by Ocular Lab, a nominee on Motion Design Awards

Panerai Year of the Snake

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Ocular Lab
Milan, IT
Honorable mention - March 20, 2025
concept: 6.99design: 7.68motion: 7.88sound: 7.45How the score is calculated
final score: 7.51details
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About this video

A tribute to the Chinese Lunar New Year, this project blends traditional Chinese artistry with contemporary motion design. The snake, symbol of fluidity and transformation, comes to life through elegant movement and rich textures, bridging heritage and innovation. Creative Direction: Mattia Gambato for Panerai Concept & Design: Ocular Lab Illustration and Frame by frame Animation: Federico Manuli ( Ocular Lab) Sound Design: Davide Foti

About Ocular Lab

Still image of Panerai Year of the Snake by Ocular LabStill image of Panerai Year of the Snake by Ocular Lab
Still image of Panerai Year of the Snake by Ocular LabStill image of Panerai Year of the Snake by Ocular Lab
Still image of Panerai Year of the Snake by Ocular LabStill image of Panerai Year of the Snake by Ocular Lab

Credits

Creative Direction: Mattia Gambato for Panerai Concept & Design: Ocular Lab Illustration and Frame by frame Animation: Federico Manuli ( Ocular Lab) Sound Design: Davide Foti

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