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IT'S ABOUT TIME by CLIM STUDIO, a nominee on Motion Design Awards IT'S ABOUT TIME by CLIM STUDIO, a nominee on Motion Design Awards

IT'S ABOUT TIME

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
CLIM STUDIO
BARCELONA, ES
Video of the day - September 24, 2020
concept: 7.95design: 8.15motion: 8.16sound: 8.01How the score is calculated
final score: 8.08details
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About this video

A Kinetic Poem by Clim Studio. An homage to the passage of Time. A portrait created with eight visual metaphors orchestrated in harmony: Set Design, Animation & Sound.      Probably the most optimistic silver lining we can take from 2020 is the forced experience of living an introverted life, one that inherently requires us to be introspective. The uncertainty of today exposed the problems we have as a society. Earth is screaming at us: "It's About Time". It was very important to represent the range of ways Time is defined. In the piece we find literal representations of Time such as "Daytime" or "Pendulum" ... as well as the more abstract and emotive such as; "Time Flies", "Killing Time", "Making Time", among others.      Set Designs were also Time-inspired. Juxtaposed layers of simple yet bold architectural pieces sum up together to create meaningful compositions that help reinforce the one main idea. Lighting and animation play their own very significant, more expected, role when expressing the passage of time.  The golden treatment of a few elements represents the preciousness of Time. The grounding color palette was influenced by the varied skin tones of humanity giving this piece a warmth and subliminal familiarity we felt was important to our themes.      As in the written form of poetry, rhythm is extremely important to the language of this piece. The tempo, the cadence, the cuts and movements, were all perfectly synchronised. The animation of each scene along with the edit follow the hypnotic pacing of a metronome.  A viewer should feel completely in sync with what is happening on screen.  Immersed in each second as it gracefully, seamlessly takes you to the next. 

About CLIM STUDIO

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Still image of IT'S ABOUT TIME by CLIM STUDIOStill image of IT'S ABOUT TIME by CLIM STUDIO
Still image of IT'S ABOUT TIME by CLIM STUDIOStill image of IT'S ABOUT TIME by CLIM STUDIO
Still image of IT'S ABOUT TIME by CLIM STUDIOStill image of IT'S ABOUT TIME by CLIM STUDIO
Still image of IT'S ABOUT TIME by CLIM STUDIOStill image of IT'S ABOUT TIME by CLIM STUDIO
Still image of IT'S ABOUT TIME by CLIM STUDIOStill image of IT'S ABOUT TIME by CLIM STUDIO

Credits

Idea, Creative Direction, Design & Edit: Clim CG Animation: Edgar Ferrer Music & SFX: QB Sound

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