About this video
We partnered with DoorDash to create a motion design video that brings their design thinking pillars to life, starting from one core principle: design connects. We had fun playing with DoorDash’s vibrant color palette, which naturally aligns with the Illo aesthetics, and crafted a thoughtful motion design approach using flowing lines and expressive typography. The overall abstract and conceptual feel of the video is grounded by DoorDash’s beautiful brand photography, reinforcing a strong brand identity. Inspired by the theme “design connects / connecting dots”, we developed both the script and visual storytelling to serve as a design manifesto for the DoorDash Design team—and perhaps even beyond. This video doesn’t just tell what they do—it shows how deeply they care: about craft, about solving real human problems, and about building experiences that support the local economy. We also chose to create a collective narrative, using multiple voices that complete each other’s sentences—emphasizing the collaborative nature of the design process and the power of collaborative design.
About illo
Credits
Creative Direction: Ilenia Notarangelo Design Direction: Arianna Cristiano Storytelling: Ilenia Notarangelo & Arianna Cristiano Illustration: Andrea Vago Motion Direction: David Cubitt Motion Design: Andreas Maris Motion Explorations: Miguel D’Errico Storyboard Review: Cristina Pasquale & Fabio Orlando Production: Daniel Ceballos