About this video
Eyes on this juicy and refreshing project – the outcome of an extensive and significant collaboration between Ditroit, Beeta, and Grey NYC for Pantene by P&G. The aim of the film was to romance the pure and natural ingredients, blended into the diverse formulas of this product collection: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear personality and with precise beneficial features. Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC.
Direction: Ditroit Creative Director: Salvatore Giunta Design & Development: Claudio Gasparollo, Martin Vokaty, Christian Cabiddu, Matteo Nicoli, Andrew Prousalis, Giovanni Mauro, Pietro Furbatto, Sergio Papa Producer: Noemi Bugli Audio: Smider — Agent: Beeta Executive Producer: Beatriz Romero — Agency: Grey Creative Director: Arturo Macouzet Art Director: Emily Pracher Executive Producer: Keira Rosenthal — Client: Procter & Gamble Brand: Pantene