About this video
Another collaboration with our long-standing partners at Carlsberg Uzbekistan focused on presenting the updated PET bottle design for the Sarbast brand. The core objective of the commercial was to highlight the bottle’s new visual identity and convey the product’s unique character. To achieve this, we focused on several key visual storytelling techniques — Lighting Design, Reflections & Highlights, Depth of Color & Light, Material Realism. Macro shots played a crucial role in expressing the elegance of the redesign. Particular attention was paid to Label & Embossing, Light Play, Condensation Drops. This highly detailed visual approach helped us create a bold, elegant presentation of the updated bottle design — capturing the audience's attention and delivering a powerful visual impact. Client: Carlsberg UZ Production: Resight Agency: AIDA Pioneer Music & Sound Design: QB SOUND Director & Art Director: Andrey Voytishin Technical Director: Aliaksandr Bondar Producer: Andrey Lazaridi Modelling and Assets: Aliaksandr Bondar, Dmitry Lazarchuk, Dmitry Mezit Animation: Andrey Voytishin, Aliaksandr Bondar Texturing: Aliaksandr Bondar, Dmitry Lazarchuk Shading, Lighting, Compositing: Andrey Voytishin
About Resight Studio
Credits
Client: Carlsberg UZ Production: Resight Agency: AIDA Pioneer Music & Sound Design: QB SOUND Director & Art Director: Andrey Voytishin Technical Director: Aliaksandr Bondar Producer: Andrey Lazaridi Modelling and Assets: Aliaksandr Bondar, Dmitry Lazarchuk, Dmitry Mezit Animation: Andrey Voytishin, Aliaksandr Bondar Texturing: Aliaksandr Bondar, Dmitry Lazarchuk Shading, Lighting, Compositing: Andrey Voytishin