About this video
How do you reframe one of the world’s most important sustainability standards, so that people everywhere can see themselves in it? FSC’s mission is to ensure forests meet the needs of present and future generations, but the system behind the iconic checkmark tree can often feel opaque or technical. Our motion design approach brings clarity and warmth to FSC’s story, turning complex ideas into an accessible visual narrative. Using layered illustrations, subtle textures, and morphing transitions, the animation transforms supply chains, certification processes, and interconnected landscapes into a unified, engaging experience. Every design choice is meant to balance information with emotional resonance: the organic color palette and flowing motion evoke a sense of natural systems and shared responsibility. The final video is used globally by FSC to connect with partners, companies, and consumers, making sustainable forestry feel less like a technical standard and more like a shared mission for people, planet, and purpose.
About Future by Design
Credits
Creative Direction: Future by Design with Aleksandar Subasic and Isidora Bjeljac Illustrations: Our Shack with Veronika Vieyra Animation: Future by Design with Aleksandar Subasic