About this video
Oncode Institute is dedicated to understanding cancer and translating research into practice faster. We designed Oncode from the ground on up: from its name to the founding principles book, from the digital platform to the royal launch event. As Oncode’s launch would be a one-time chance to reach a diverse and large audience, we looked for a powerful story and style. We created an animation that acts as an elegant introduction to what the institute stands for. Completely constructed of logo elements, the animation brings the identity to life. Abstraction, organic design and smooth motion enable the visuals to reach symbiosis with the friendly voice-over. It’s clear visual style, trustworthy tone of voice, and straightforward storyline make it the most important content for spreading the institute's ambitions.
Art-direction: Harald Dunnink (Momkai) Design: Harald Dunnink, Martijn van Dam, Eddy Koek (Momkai) Animation: Eddy Koek (Momkai) Sound Design: Benjamin Braasem Copy: Peep van der Molen