About this video
DPD Polska approached us to present the DPD Pickup service in the form of dynamic 2D animation. The client already had experience in this field, but needed animation that would stand out with a consistent, professional style and raise the quality of the materials to the next level. From the very beginning, we knew that morphing would be a key element — all themes and shapes were to smoothly transition into each other, remaining in the central part of the screen. Dynamics and simplicity were a priority, thanks to which the animation was supposed to effectively attract the attention of viewers and convey key information in just a few tens of seconds. We discussed several possible solutions with the client. Among other things, we proposed a version in which the animation would be divided into separate scenes. In the end, however, we realized the original vision, based on morphing, a short story and one central point. During the preparation of the design, we opted for a simple and at the same time characteristic style of illustration, clearly referring to the visual identity of the DPD brand. Thanks to this, it was possible to maintain consistency with the existing image of the company, while introducing a new, fresh graphic direction. The priority was to create an animation that can be easily adapted to different formats and media. This makes the final material work both on social media and on video platforms such as YouTube. The schedule is structured in such a way that at each stage of the work the client can make comments and modifications on an ongoing basis. As a result, the number of corrections was minimal, and the whole process went smoothly and without unnecessary delays. A short, dynamic animation was created, perfectly conveying the energy and character of the DPD brand. It attracts the attention of viewers, delivers key content instantly and is fully compliant with the customer's assumptions. We are glad that we were able to co-create this project and look forward to further projects for DPD Polska in the future.
About elomate
Credits
Storyboard: Karol Dynysiuk Illustrations: Katharina Kozak Animation: Przemysław Białasz, Karol Dynysiuk Sound design: Oleg Guzenko