About this video
Glid Studio partnered with Swatch to craft a global campaign for their new Colors of Joy collection. This project was a true creative playground. Swatch gave us the freedom to explore, play, and channel our inner kids again during 4 weeks of pure exploration. Inspired by carefree summer days, we brought the watches to life with a joyful attitude, turning them into vibrant characters with personality. From beach volleyball showdowns to jellyfish-like movements and clam-like quirks, the watches interact with each other in whimsical, unexpected ways. We created a colorful, fun visual world that captures the spirit of play, positivity, and pure summer joy. If there’s one thing this project reminded us, it’s that above all, design should be fun, and we definitely had an incredible time designing these visuals, so we’re excited to share the results with you!
About Glid Studio
Credits
A project by Glid Studio Creative Director: Guido Lanari Executive Producer: Marco Lanari Artists: Vincent Schwenk, Fran Rossi, Sergio Damonte, Dan Darling, Christian Scheck, Anna Hariaha, Andrew Tsymbal, Ahmed ElHofy, Aleksandr Dybchenko, Amedeo Inglese, Joan Moreno, Guido Lanari Client: Swatch Year: 2024