About this video
A beer spot with a pulse and a few strange angles. A 20-second animated spot built as a single flowing camera move. We wanted it to feel like one long breath: surreal, rhythmic, and full of attitude. The world shifts from rooftop parties to coastal scenes and back again, stitched together with bold transitions, strange perspectives, and tight choreography. It’s playful but never random, every frame carries the beat. We leaned into stylized realism, vivid contrast, and bold design to keep things sharp and alive. A compact ride with no slow moments and no wasted frames.
About Mellow Studio
Credits
Client - AbInbev Efes party-with-essa.ru Creative agency - FABULA Art director - Ivan Davydov Production - Lion Films Director - Fernando Livschitz @ferliv Executive producer - Victoria Sankina Producer - Vitaly Kurapov @vitaly_kurapov Animation Studio: Mellow Studio Creative Direction: Constantinos Kilaris Art Direction / Illustrations: Ioanna Glykou Storyboard / Animatic: Anthi Vergini 2D Animation: Anthi Vergini, Peter Hagis, Krisi Zhupali, Elpida Fousteri, Nikos Bourloukas, Giorgos Fylachtos, Konstantina Tsigka 3D Animation: Constantinos Kilaris Compositing / Motion Design: Constantinos Kilaris, Giorgos Fylachtos Music / Sound design: Mellow Studio