About this video
[Artemide - Tolomeo Micro Table] This project was a visual study aimed at expanding the aesthetic potential of Artemide’s products. Led by 3D artist Geonhee Lee and his collaborators, the work focused on analyzing the existing product imagery, exploring how it could be translated into a new visual language, and reinterpreting its presence through lighting and atmosphere. The entire process was carried out using only 3D graphics, with the goal of creating visuals that were digitally crafted yet felt non-digital. Dozens of tests were conducted throughout the project to highlight the product’s form and materiality in a more sensorial and evocative way.
About Geonhee Lee
Credits
Creative director: Geonhee Lee Art director: Geonhee Lee, Minjong Kim 3D designer/animator: Geonhee Lee, Minjong Kim, Youngjun Park, Hansol Shin Sound design: Dominic Walther Battista