About this video
The Maxon One Brand Expression film was created to mark the rollout of Maxon’s refreshed brand identity and unified logo system. Guided by Leo Hageman’s vision of “a visual identity that feels inherently Maxon while highlighting the distinctive attributes of each tool,” the film aimed to visually connect Cinema 4D, Red Giant, ZBrush, Redshift, and more into a cohesive brand story. While each tool is individual and distinct in its purpose, together they form an integrated workflow that is stronger as a whole. The main challenge lay in translating this modular, honeycomb-inspired identity into motion. Each scene needed to balance abstraction with clarity, showcasing both distinctiveness and unity. To achieve this, we wove the signature features of each tool into the narrative. At the same time, we employed a consistent geometric abstract style to link them together, using combinations of elements, transitions, and rhythm of motion to showcase the seamless collaboration between tools.
About Xinyue (Casey) Gu
Credits
Creative Director: Leo Hageman Designer, Animator, Editor: Xinyue (Casey) Gu Soundtrack: Tiny Music ZBrush Artwork: Pablo Munoz Gomez