About this video
In between client projects, the Buff Motion team wanted to channel their energy into a creative experiment. The aim was to play with perception, specifically how materials, weight and physics can be subverted on screen, while also exploring the contrast between 2D and 3D design. The project began with the idea of creating a tongue in cheek brand around a simple inanimate object like a rock. We called it Bounc, a playful name that gave personality to something so basic and crude. From that starting point, the work evolved into a series of short scenes where flat 2D textures collide with fully rendered 3D objects. By exaggerating weight, flipping expectations and breaking the rules of physics, we were able to inject humour and surprise into each interaction. The project was conceived and developed by our in-house team, while sound design was crafted by Pelican Sound. We set them the challenge of creating a soundscape that would bring the visuals to life and amplify the playful contradictions of the piece: "The idea was to pair the animation with a playful, fluid sound palette that lets the ears anticipate what’s next while the visuals deliver, together shaping the full vision of Bounc." — Stefan Kostaras, Pelican Sound The sound became a crucial layer of the project. The mix of instrumentation with moments of restraint heightens the sense of uncertainty and adds another twist to how expectations are challenged. The audio not only reinforces the mood but also enriches the overall experience, making Bounc feel complete and immersive. Bounc became a playground for curiosity-led making. It proved the value of carving out time for exploration around client work. The project not only stretched our technical and creative muscles, but also reinforced our belief in experimentation as a catalyst for fresh ideas and new perspectives.
About Buff
Credits
Production: Buff Sound: Pelican Sound