About this video
For the PRINT Awards 2025, we developed a biophilia-inspired design system, representing the act of creation through a continuously growing and blooming landscape. After an initial chat with the PRINT team, we were all inspired by the concept of biophilia—the connection between nature and humans—and how it could metaphorically represent creativity and exploration. The core idea was to symbolize creativity and exploration as growing, evolving plant structures weaving their way through and interacting with solid, grounded elements like rocks and typography. This interplay of organic growth and structured forms became the foundation of our concept.
About Julian Lahdesmaki
Credits
Visuals,Motion & Art Direction: The Collected Works (New York) Sound-design & Music: Julian Lahdesmaki (Finland)