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Adweek New York Demo by Tonic DNA, a nominee on Motion Design Awards Adweek New York Demo by Tonic DNA, a nominee on Motion Design Awards

Adweek New York Demo

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Tonic DNA
Montreal, CA
Video of the day nominee
concept: 7.31design: 7.46motion: 7.22sound: 7.15How the score is calculated
current score: 7.31details
15 days left
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About this video

What if we use AI- generated monologues instead of titles? That was the initial idea for this promotional video we created to run at Adweek New York. As an animation studio we have limited production budgets for our own advertising, and AI seemed like a fun way to try a new approach. We wanted people to know us and remember our name… so we focused on the silly idea to explain the DNA in Tonic DNA and repeat the studio name as many times as possible. What do you think, does the humor excuse the shameless self promotion?

About Tonic DNA

Still image of Adweek New York Demo by Tonic DNAStill image of Adweek New York Demo by Tonic DNA
Still image of Adweek New York Demo by Tonic DNAStill image of Adweek New York Demo by Tonic DNA
Still image of Adweek New York Demo by Tonic DNAStill image of Adweek New York Demo by Tonic DNA
Still image of Adweek New York Demo by Tonic DNAStill image of Adweek New York Demo by Tonic DNA
Still image of Adweek New York Demo by Tonic DNAStill image of Adweek New York Demo by Tonic DNA

Credits

Jay Mark Caplan: Director & editor Stefanie Bitton: Executive producer Nadim Chartouni: Executive producer Howard Huxham: Special thanks for the idea

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