About this video
LOEWE. For nearly a century, it has stood for picture and sound quality. Using intelligent algorithms, LOEWE TV's intuitive interfaces impress not only with incredible images, but also with thoughtful design aesthetics. We were incredibly happy when LOEWE. asked to help visualize a new collection of devices for a new generation of products. In close collaboration with the LOEWE team. We, playd®team, have designed and developed a story about pure materials and conscious design choices that underpins the LOEWE brand. We, playd®team, have searched for form and content. We came to the atmosphere of a cozy home located on the seashore. The grasses faded in the sun rhymed well with the client's updated street device. The texture of the tree, yellow foliage, and natural sunlight harmoniously complemented the message of the unity of wildlife and technologies of LOEWE.
Director: Paul Shtyler Lead Concept Atist: Alexandr Tumasov Motion Design / Concept: Pavel Gaisin Concept / Motion Design: Danil Levchenko Lead RnD Houdini Artisit: Alexsey Kalinin RnD Houdini Artist: Pavel Morozov Device Modeling: Dmitry Gusev Music & SFX: Andrey Korepanov