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SCARPA — Ribelle Tech 2.0 by Subdivision Studio, a nominee on Motion Design Awards SCARPA — Ribelle Tech 2.0 by Subdivision Studio, a nominee on Motion Design Awards

SCARPA — Ribelle Tech 2.0

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Subdivision Studio
Milano, IT
Video of the day - October 23, 2020
concept: 8.17design: 8.80motion: 9.07sound: 8.45How the score is calculated
final score: 8.65details
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About this video

We teamed up with Landor Associates and SCARPA to design and direct the Launch Campaign for the New Ribelle Tech 2.0, High-End Alpine Boots. Ribelle presented a new hybrid segment of shoes that was missing in the market. Combining the design of alpine shoes with mountain boots, shaping it in order to achieve a fast walking "Alpine Style".

About Subdivision Studio

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Still image of SCARPA — Ribelle Tech 2.0 by Subdivision StudioStill image of SCARPA — Ribelle Tech 2.0 by Subdivision Studio
Still image of SCARPA — Ribelle Tech 2.0 by Subdivision StudioStill image of SCARPA — Ribelle Tech 2.0 by Subdivision Studio
Still image of SCARPA — Ribelle Tech 2.0 by Subdivision StudioStill image of SCARPA — Ribelle Tech 2.0 by Subdivision Studio
Still image of SCARPA — Ribelle Tech 2.0 by Subdivision StudioStill image of SCARPA — Ribelle Tech 2.0 by Subdivision Studio
Still image of SCARPA — Ribelle Tech 2.0 by Subdivision StudioStill image of SCARPA — Ribelle Tech 2.0 by Subdivision Studio

Credits

Client: SCARPA Project Lead: Simone Rebeschini — Agency: Landor Associates Creative Direction and Design: SubDivision Studio — Creative Direction and Design: Vittorio Gagliardi ​​​​​​​Modeling & Texturing: Giovanni Mauro Simulation RnD: Paolo Rava LookDev / Lighting / Shading: Beniamino Petroselli "Lace System" sim and animation: William Lorenzetti Typography Animation: Andrea Bax Art Direction: Andrea Maddaloni Project Manager: Adriana Testaverde​​​​​​​ Sound Design: je-an

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