About this video
We teamed up with Landor Associates and SCARPA to design and direct the Launch Campaign for the New Ribelle Tech 2.0, High-End Alpine Boots. Ribelle presented a new hybrid segment of shoes that was missing in the market. Combining the design of alpine shoes with mountain boots, shaping it in order to achieve a fast walking "Alpine Style".
About Subdivision Studio
Client: SCARPA Project Lead: Simone Rebeschini — Agency: Landor Associates Creative Direction and Design: SubDivision Studio — Creative Direction and Design: Vittorio Gagliardi Modeling & Texturing: Giovanni Mauro Simulation RnD: Paolo Rava LookDev / Lighting / Shading: Beniamino Petroselli "Lace System" sim and animation: William Lorenzetti Typography Animation: Andrea Bax Art Direction: Andrea Maddaloni Project Manager: Adriana Testaverde Sound Design: je-an